I’m a 20-year brand strategist and social marketing lover with experience on brands like American Airlines, Harley-Davidson, Gateway computers, and many more. As VP of Account Management and Digital Strategy at Meyer and Wallis in Milwaukee, Wisconsin, I love to help clients find the heart of the brand, and counsel them on how to use digital and social media strategically. But I love being Mom to a brilliant little boy even more.
The blog is called “Spaight Talk” not because I am an egomaniac, but in hopes of evoking “Straight Talk”. I’ve developed a reputation for “poking people in the eye and making them think” and “calling B.S. on people and making them think harder.” Other peoples’ words, not mine.
The goal of this site is to facilitate a conversation among people who are interested in social marketing from the strategic side of things. Tools and shiny objects are fun, but I’m more interested in what you are planning to accomplish with them, and how.
Thanks much for stopping by.
