I’m a 20-year brand strategist and social marketing lover with experience with brands like American Airlines, Harley-Davidson, Gateway computers, and many more. As VP of Account Management and Digital Strategy at Meyer and Wallis in Milwaukee, Wisconsin, I love to help clients find the heart of the brand, and counsel them on how to use digital and social media strategically. This is my personal blog, and the opinions here in absolutely no way represent the opinions of Meyer and Wallis.
The blog is called “Spaight Talk” not because I am an egomaniac, but in hopes of evoking “Straight Talk”. I’ve developed a reputation for “poking people in the eye and making them think” and “calling B.S. on people and making them think harder.” Other peoples’ words, not mine.
The goal of this site is to facilitate a conversation among people who are interested in social marketing from the strategic side of things. Tools and shiny objects are fun, but I’m more interested in what you are planning to accomplish with them, and how.
On the more personal side of things, I love being Mom to a brilliant little boy, and I’m a yoga junkie who likes to bike and kayak and generally live life with passion, so I blog about that sometimes too.
Thanks much for stopping by.
