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Photography hopes, dreams, and phoning it in.

Photography hopes, dreams, and phoning it in....

Or, the long-buried story of my epic photo school failure.

I never thought I’d be writing about phoning it in; you know, the act of making a half-hearted attempt at something. Normally, half-hearted is not a word in my personal vocabulary. This week, on something important (to me), I phoned it in, and I feel like crap about it. So, forgive me for what’s sure to be a very “soft” post, but, I need some catharsis, a little piece of mental salvation. Today, this little piece of the web is a journal; if you don’t want to read it, I understand. It’s one of those personal posts, that, like this one about losing Gomer and a future one about miscarriage, had to be written eventually. I’ll try to at least have a sense of humor about it, isn’t that from whence the best catharsis comes?

Back in around 1997 or 1998, several lifetimes ago, seemingly (yes, I am THAT old), I took a photography workshop in Oaxaca, Mexico, with the amazing documentary photographer Mary Ellen Mark through Maine Workshops. I won an award for a photo of some Mexican Punks, and went to New York to receive it. Mary Ellen, whom I admired greatly (still do), liked my work and encouraged me to apply to the International Center of Photography in New York. They have an amazing documentary photojournalism program that at the time, accepted about 10 students from around the world each year. I applied, and I got accepted, and I quit my job at Minneapolis agency Carmichael Lynch, took a flying leap, and went to New York in fall, 1999.

And while living in New York was an amazing experience, my time at ICP was (still is) one of the greatest disappointments of my life. It started out strong; I had a great eye for “the moment”, everyone said. But technically, I sucked. I am really terrible with anything but natural outdoor lighting, and my printing skills were even worse. The director and teacher of the program, Joan Liftin, whom I greatly respected (still do), left mid-year, which really threw me off-kilter. I came home to Wisconsin for a break (met a guy) and lost focus, to say the least. When I went back to New York, my photos got more and more depressing. In January, we had a workshop with Mike Yamashita from National Geographic in which we had to go shoot Central Park in a snowstorm; I couldn’t muster anything more than a pathetic photograph of an empty slide. Mind you, I was in my early-30s and could almost hear the sound of my eggs dying. My final student exhibition was, laughably, a close up of myself and a close up of my bed, both taken with a plastic Holga toy camera, and a shot of my aging father walking into the ocean (the last of which, a gallery tried to purchase for an insanely low price, and I refused to sell.) I might as well have exhibited three large photographs of my navel.

Now, I’d been dreaming of being a photographer for about a decade already at that point, in spite of my burgeoning success in the *highly glamorous* business of advertising. So, needless to say, the glorious ball of flaming failure that I experienced in New York was a bit hard to handle. Never mind the fact that I didn’t actually want to achieve a lifestyle in which I’d earn $250 if I miraculously ever got a photograph on the cover of the New York Times, and I’d pay ten times that monthly for a tiny studio apartment. The point was, I’m not used to sucking, and failing, and I don’t much like it (who does?)

Fast forward a decade. I move back to Wisconsin, get a job, buy a house, meet a guy, get married, honeymoon in Paris, use one of my few remaining eggs to have a kid, get a different job, and another, then land, twice and for all, at Jigsaw. As far as photography goes, it doesn’t have much of a part in my life, although before New York it was a huge personal passion. Sadly, I haven’t taken a lot of good photos of my son. And, though we have been married for six years, my husband has never seen my photographs that got me into ICP or that I took while I was there. Boom! Passion buried.

Now we’re at the “phoning it in” part of this post. The lesson here is: kids, don’t phone it in. Ever. Jigsaw, you see, has a monthly photo contest on our blog, with some amazingly talented photographers. I decided I should start participating. But instead of actually doing that, participating, finding it again, taking some new photos for the contest, I just pulled an old photo from my blog and phoned it in (emailed it in, actually). And I’m extremely disappointed in myself. If I had put my heart into it, like the others did, and still not done well, that would be much more admirable than the fact that I couldn’t get over the disappointments of the past and find the passion.

So, I’m committing here publicly that over the course of the coming months, I will do my best to pour my heart and soul into photographs again and find it. I might still suck, but at least I’ll be trying. And that, I can live with. Fortunately, I have an incredibly inspiring group of people to learn from.

Have you ever let yourself down? How did you let yourself back up? Ever buried a passion? How did you find it again?

Thanks for listening.

Spaight

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How to alienate a customer in just three easy steps

How to alienate a customer in just three easy step...

The really great thing about social media is this: it’s faster and easier than ever to ignore, alienate and piss off a customer!

Case in point. As quick background, I joined Weight Watchers 9 days ago (not that I’m counting). It’s not a brand I ever thought I would associate with, but, well, that Jennifer Hudson TV commercial sucked me in, to tell you the truth. I know how to lose weight (lots of experience), but counting calories has gotten tedious so I thought maybe there’s something to this whole “points” thing.

HOW TO ALIENATE A CUSTOMER IN THREE EASY STEPS:

Step One: Present a compelling promise with fine print that basically negates it.

“JOIN FOR FREE!” Mouse type: we’re waiving a joining fee but it’s still going to cost you $60 to get started. If there actually is a one-week free trial, bury it in your site architecture so your customer doesn’t see it.

Step Two: Follow worst practices of Twitter use.

Follow less than 1% of your followers. Never reply to them when they tweet about you or directly ask you questions. Post on your profile, “Have questions? E-mail our customer service for the quickest response!”

Completely ignore the fact that one-fourth of respondents who complain via Facebook or Twitter expect a reply within 60 minutes — and 6% expect a response within 10 minutes, according to the study by Lightspeed Research and the Internet Advertising Bureau UK.

After all, why answer questions responsively on Twitter, when you can…

Step Three: Apologize on your email contact form for the fact that it might take you up to two days to respond, then wait six days. When you do respond, provide a robotic non-answer to the question.

Never mind that if consumers notify a company of a problem using its Web site, 50% are happy to wait up to a day for a reply and 27% are content to wait for up to three days, according to the same study referenced above.

(Bonus Step: If you really want to get your customers going, throw in a dysfunctional web site with recipe search that if your user’s cursor goes outside the margins, they have to start over. And a dysfunctional mobile app that doesn’t allow them to favorite recipes.)

Isn’t the point of social media to communicate AT your customers? You wouldn’t want to communicate with them, maybe nudge them towards enthusiasm or advocacy. That would be too much work.

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Why I still don’t care what your Klout score is.

Why I still don’t care what your Klout score...

This may be a spectacularly unpopular opinion. But it is just that, one opinion. I mean no offense to those of you who anxiously await your latest Klout score, I really don’t. That’s your personal choice, and I respect that. I just want to express why, for me personally, none of this is about increasing my Klout score. I’m not even signed up for Klout and unless someone can convince me that it’s essential to my further professional development, I intend to keep it that way.

The best, most candid article I have seen on the topic of Klout and other influence measurement tools lately is this: Twitalyzer and Klout. In it, Eric Peterson says:

“I personally think that any company or individual who is making a hiring or contracting decision based on our data, Klout scores, or any number is making a huge mistake! No disrespect to Klout, or any of the other measurement services out there, but there is no calculation that tells you nearly enough about an individual to allow you to make a buying, hiring, or any other kind of personal decision. At the point where we are making personal decisions based on a single number — one that even in a transparent system like ours people still don’t take the time to understand completely — our humanity has been lost and, in my humble opinion, we are better off turning the damn machines off and calling it a day.”

Amen, Eric.

I also really dig this post from my super-smart coworker, Addy Drencheva: When a Klout Score is Not Enough. She takes a very pragmatic, balanced approach to measurement. Addy says: “In all fairness, Klout does allow you to search for influencers within certain topics, but there are two problems with it. First, it still provides a single number to rank all users, not a number within an industry. Second, users have to sign up for Klout for others to see their score. Although it might seem ridiculously irrational to some of us, there are people who tweet and blog for reasons other than influence and sales.”

Amen, Addy.

I completely understand that Klout, Twitalyzer and other analytics may be useful in helping you find people who can help you meet your goals. Rock on. But can any algorithm REALLY capture a person? Really?

“Hi, I’m _______. My Klout score is _____.” This comes up so often in social media conversation, online and offline, that it makes me twitch. Is social media really just a giant pissing contest? Not for me. No thank you. And that is why I couldn’t care less if your Klout score is higher than mine.

Do you have strong values and ethics? What have you done to help lately? How good is your content? Do you have a personality?

I, personally, prefer to measure people by their behavior, to discern if they are influential or not by what they have accomplished online. More qualitative, more human, more social measures.

How about you?

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