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One Week Later, Still Ungeeked.

Is it really possible to summarize three days in a room with >100 brilliant minds in a short post? Um, no. But the #ungeeked conference was such a phenomenal experience, I have to say something. I can’t possibly do every presenter justice here, but just hit a few highlights. There are many more that should be mentioned here, had I had the foresight and the time to blog each day of the show. If you’re not mentioned here it doesn’t mean I don’t think you rocked. Also, I’ll come back and link to these presentations once I have the links, hopefully tomorrow.

My good friends @TranslatorXD did a stellar job setting the stage with a rousing talk about user experience. “They (users) don’t want a window. They want a view.” is now being touted as one of the memorable sound bites of the conference. Translator then went on to create a truly engaging experience for all of us at the first night after party, with Pokemon-style social media trading cards of and for each attendee and a Twitter-team-based game. It goes to show you what happens when you take the filters off and free your thinking, as they have.

Joe Sorge @AJBombers was one of my very favorite presenters, with his truly unplugged, one-slide, straight-from-the-heart talk. Would have liked to have seen more of that, overall. Finn Digital’s @billfinn nailed it the same way – with notes from his Moleskine notebook and a super-smart product called BoothTag that he quietly “sold” by creating utility, not by giving a pimpy sales presentation.

I did not know of @kellyolexa before this conference, but was so glad I dragged my tired butt out of bed to see her at 7AM on day two. Fiery, funny, and just plain nice, Kelly was part of the Ford Fiesta movement. She fascinated me. I definitely recommend you check her out.

We love Chris Brogan. I love Chris Brogan. I would love to have seen Chris Brogan unplug the Powerpoint and do some improv/Q&A as was the intent of the conference.

What does one say about @jwillie? I’ve never seen anyone turn a presentation into a drinking game before; we were supposed to drink every time he said “Sharepoint”. And while it made for a hilarious and engaging show, I would also like to have walked away having learned something about Sharepoint.

I’m such a dork that one of the biggest highlights for me personally was the presentation from @bhalligan from Hubspot. It truly was like a giant mental inbound marketing-gasm. Hubspot must be a little busy, since I’ve requested a demo of their analytics package, oh a week ago now, and received no response.

But no one – NO ONE- can touch Sally Hogshead as an engaging, FASCINATING presenter. Holy. Crap. Sally has done the hard, crazy-smart work and real research (3-and-a-half years’ worth) to create content that goes way beyond the usual retreads and “check out this shit I made up about X”. Her new book, Fascinate, about seven triggers to Fascinate people, is a must-read, and I am in awe of her as a creative force. After her presentation I seriously was so mind-blown that I wanted to go lock myself in a quiet room for a week and just think. Extremely inspiring.

Honestly, the biggest benefit by far is just feeling so much closer to you, my amazing community since the conference. There’s really no substitute for spending real face time with people; I wish I could have done more of that, but Mom duties called loudly at night, and that’s job #1 for me. Nonetheless, I got to spend time with the hysterically brilliant @SaraSantiago, and get to know @raffel and @angeloakley, and finally meet @thebrandbuilder, among the many others of you who I’m lucky to know.

I have learned – am learning – so much from all of you, every single day, and I thank you for that.

One thing we all seemed to agree on was this: major, major kudos and congratulations to @thatwoman_soho for making this all happen.

What were highlights for you? Or if you weren’t there, what would you like to learn more about?

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  • Jim Raffel

    I just re-lived the conference. Thank you. Great summary Sue.

  • admin

    Thank you, Jim. Honestly getting to know you was a highlight. While we had tweeted beforehand we hadn’t really *connected*. Twitter has it’s limits. Looking forward to continuing the dialogue with you for sure.

    Sue

  • http://philgerbyshak.com Phil Gerbyshak

    Great highlights Sue. Was fabulous to get to know you a little more live. Looking forward to getting to know you even more as time goes by.

    Wish I were still there! Sally rocks! #ungeeked rocks!

  • http://www.translatordigitalcafe.com Cindi

    Awesome recap, seriously. And I’m (we’re) so honored to be included in your “highlights” list. I completely agree that it was the ability to connect IRL with everyone that really solidified the experience. The conversations, exchanges and collective learning that occurred there is a rarity. Thanks for taking the time to take as all back. :)

  • http://twitterworks.tv Joe Sorge

    Sue, thank you so much for sharing your experience with us, your fans, here. I’m extremely honored to be mentioned as part of your. UNGEEKED recap. Especially because you were such a huge force of encouragement from day one. Thank you for that. Can’t wait for more Spaight.

  • admin

    Thanks, Cindi, for your ongoing support and friendship. It’s good to know that I can write a halfway coherent post and watch Diego’s Underwater Rescue with the little man at the same time ; ) Looking forward to getting together on that brand ambassador mission very soon – the session about that at Ungeeked made me finally move that to the top of the list. -Sue

  • admin

    Thanks, Phil, you too, you are a fantastic personality and I am really looking forward to getting together. -Sue

  • admin

    Thank you, Joe. Fans? C’mon. Nah, just my friends. I don’t deserve “fans”. But “can’t wait for more Spaight” – that, I do like the sound of. ; ) Someone on Twitter said they didn’t think you should be included here because AJ Bombers is not yet profitable? My response to that would be that you have documented specific sales increases from your social media efforts, which is way more than 99.99% of brands/businesses have done. Thoughts?

    Sue

  • http://twitterworks.tv Joe Sorge

    Sue, you do have fans, and yes they are friends too, I consider myself both.

    As to the profitability issue, truth is, AJ Bomber is profitable. we hung around break-even for the first 4-6 months, then gradually came into the black after that. It is a bit humorous though, as it seems no matter what, as new users adopt SM tools, it’s “ROI” that they focus on.

    Maybe consider this, unknown person in question, the sheer scope of the network that the tools have allowed us to foster helps to create ‘ROI” that can be measure in reach, sales, profit, top of the mind awareness and brand equity for our entire company of restaurants. But probably most important to the “business” side of this discussion is actually the “personal” side. The community that has built AJ Bombers are our friends and I think they trust me, they actually want to do business with us over others, I know it’s a crazy idea.

    I really enjoyed a certain phrase that we heard a few times that weekend as it relates to business under social media. Biz 2.0 if you will.

    know. like. trust. – SS

  • http://www.SallyHogshead.com Sally Hogshead

    Sue, how entirely cool! So great to meet you, and at #UnGeeked.

    As for @AJBombers, I find the case study a huge creative and entrepreneurial inspiration. Especially for my clients who are already profitable using traditional paid media, yet need to create new tools to reach consumers, and new ways to engage advocates. Plus, Joe kicks ass.

    Sally

  • admin

    Well said Joe. I completely agree – the quantitative stuff matters, but the qualitative stuff – the incredible loyalty you have inspired – is invaluable. -Sue

  • admin

    Thanks for stopping by Sally, so awesome. I agree, Joe is an inspiration to many, many people. There’s more to life than numbers; Joe has engaged his loyal fans in a way that so many businesses only dream about. -Sue

  • http://rlutzewitz.blogspot.com/ Raymond (Spiffster)

    Great post and summary, really wish I had attended UnGeeked but the tweets and posts like this help me get a great feel for what ungeeked is even if it is not close to the same as being there would. Thanks again

  • Andrea

    A friend asked me to guest-blog about Ungeeked and so I still need to write! Thanks for your re-cap, it was fun to see the event through your eyes.

  • http://twitterworks.tv Joe Sorge

    Wow! Thank you Sue and Sally, *hard swallow* so much respect for you two amazing women.

  • http://www.chrisbrogan.com Chris Brogan…

    Oh! Was that the theme? I had no idea. Crap. I rarely use PowerPoint. I only just started again because @SteveFarber told me to, and he’s fancypants and I’m not.

    Well crap.

    :(

    Next time.

  • admin

    Thanks Chris! Well, stuff happens, and it was great meeting you. We will look forward to that next time. -Sue

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