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A Realist’s Guide to Successful Social Strategy

Posted by Sue Spaight in Social Marketing on October 19, 2009 | 6 responses

Thank you to everyone who came to my presentation at the PRSA Social Media Summit at UW-Whitewater. It was a fun day with a lot of great speakers and attendees. I welcome your feedback on the presentation in the comments: What was most helpful? What could be better?

A Realist’s Guide to Social Media Strategy

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  • http://kimnielsen.wordpress.com Kim Nielsen

    Hi Sue -

    Just taking another look at your presentation. I’m really glad I was able to attend.

    I think you give some great examples. Have you had much success in getting through to the “ineffectual cousin” types by sharing these (or similar) examples? As we all learn the ins and outs of social media, it seems like sometimes the conversion of the “ineffectual cousin” can be an extensive process.

    Kim

  • admin

    Hi, Kim.

    Agree, the process definitely takes time, seems to be about six months of pure education, planning, and “getting used to the idea” for a lot of marketers.

    It was really great finally meeting you last week at #PRSMS.

    Sue

  • http://www.tommartin.typepad.com Tom Martin

    This is great. Love the mountain climbing example.. plan to rip it off ;)

    Next time will you video? Slides are great but I’m sure you said a lot of really smart stuff around those slides… would like to have had that too.
    @TomMartin

  • http://www.sparadvertising.com/intel Lane Casteix

    Good slide show, Sue!

    Lane

  • admin

    Thanks, Tom. I will try to videotape it next time so you can see all my foibles. Yesterday, when I presented it for the second time, I was talking about the Pedigree pet food example, and said something about how it gave them a “leg up”. Totally unplanned pun, got a good laugh. I’ll take what I can get ; )

  • http://tamsenmcmahon.com/?p=121 Six (scientific!) steps to social media success — Tamsen McMahon

    [...] Here’s why: with no goal, you have no direction, and that’s deadly…in both business and social media. (Don’t know what the difference is between goals, strategies and tactics? Sue Spaight does.) [...]

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