Thanks for your comment. I think it’s very cool that Zappos’ culture inspires such loyalty among its employees. I’m sure that helps inspire you all to deliver better service and I’m glad that you have personally received good service from the company for which you work.

Different strokes for different folks, as they say. Maybe everyone else in the world thinks the ping pong ball thing was hilarious and cool, I don’t know. This is of course just my personal opinion and feelings about it.

And maybe I’m an anomaly in thinking that it doesn’t make sense for you guys to tweet about Jagermeister. I’m sorry, but I think there is such as thing as TMI when it comes to how much your customers and potential customers see. Like it or not everything each individual does shapes each external individual’s perceptions in myriad ways.

If I was in charge, I would say there should be a filter. Put anything that doesn’t reflect well to a prospect on Yammer, internally, so it can still feed the internal passion. But, I’m obviously not in charge, and Tony and Rob and the rest are doing a phenomenal job. Most companies would kill for a culture as strong as yours.

I hope you do get to become a “full fledged member of the Zappos family.”

Sincerely, Sue

Love your distinction between storytelling and strategic storytelling. As I noted in my Twitter experiment write-up, the point wasn’t just to expose people to Mardi Gras it was to do so with a distinct editorial focus: family friendly fun… and we filtered everything we did through that lens. Hope you’ll follow along this year when we do it again… but bigger.

@TomMartin

http://www.spaighttalk.com/brand-behaving-badly-stop-pretending-to-be-a-happy-customer/