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Random Articles
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Happy #Tweetsgiving...
Thanksgiving has always been my favorite holiday, a few quiet days to pause and...
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Five Favorite Things Abou...
I am an in-#soso-mniac. Meaning I have just been too amped up by the great sharing...
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Dear Subaru storytelling ...
Saw this ad in Cooking Light yesterday and I dig that it is using customer stories...

When Life Trumps Social Media Life...

Yay, insomnia! The only time I can find to blog. I’m hoping this post will accomplish a couple of things: 1) Explaining to you, my small-but-super-loyal blog following where I’ve been and 2) applying a little balm to my chafed ego which is longing to spend more time blogging, but just can’t get there from here right now. I started a new gig two-and-a-half months ago, as many of you know. I’m now...

Happy #Tweetsgiving...

Thanksgiving has always been my favorite holiday, a few quiet days to pause and reflect. It’s so easy to get caught up day-to-day in the things that are “wrong” in our lives – or the things we want that we don’t have; and such a relief to find the perspective that Thanksgiving brings, of the absolute abundance we have for which to be grateful. Especially when so many others around the world...

Zappos handles even astroturfing with style...

Yeah, I know. Like Zappos needs any more social love, right? But, I have to tell you how well they handled this whole astroturfing thing. This post could also be titled “three simple steps for how to handle a mistake flawlessly.” A couple of weeks ago, I wrote a post about Zappos’ social storytelling and how sometimes, I think it goes too far. An employee at Zappos posted a comment on the blog about...